November 14, 2009
Here’s a story you won’t EVER see on Fox News – not that they actually do news, reporting, journalism or much anything else but illogical commentary (I guess that’s for another blog). As a marine conservationist, retailer and designer, the most alarming and under reported change to our ocean environment is acidification. The more CO2 we dump into the atmosphere, the more our oceans absorb this by-product of our modern age.
NOAA has put together a great web site that covers in detail this concern. Our government has been concerned about this for years, even during the Bush Administration. So for those Republicans out there, this isn’t new. See Ocean Research Bill – July 2008: http://science.house.gov/press/PRArticle.aspx?NewsID=2262
Climate change is going to take decades to show conclusive results for even the most ardent non-believers. Here is real data on Ocean Acidification, real facts that are measurable, precise and conclusive – right now. We will be releasing new shirts this Spring – enlightening our customers about this growing and dangerous concern. We’ve already written our Senators numerous times, and so should you. We must reduce our carbon footprint immediately.
Go research this for yourself, don’t dismiss this, start learning, and take action. http://www.pmel.noaa.gov/co2/OA/background.html
November 9, 2009
Does it help or hurt being a politically active apparel company. I’m sure my company would gain more customers if we were politically correct, stayed away from tough issues and only focused on pretty words and phrases. The fact is, I started Planet Protect Sportswear because I’m sick of the decimation of our oceans, the lack of focus on our marine environments, and the lack of protections (Internationally) for our oceans around the world. Should I focus on what’s primarily good, and ignore the serious concerns? Marine activism isn’t sexy, its not very fashionable, though I think our graphics and designs are cool, it may well be a turn off for a majority of our female customers. Plastic pollution isn’t on the forefront of everyone’s mind… but who else is going to push this issue.
The occasional news stories about marine and coastal concerns isn’t going to change a thing. The acidity levels in our oceans are rising, and governments around the world – including our own, are more concerned with short-term jobs and profits than long-term livability and responsibility.
We have some great new items coming out next year, stylish, cool, hip and very attractive. However, everything we sell is a reminder that the fight for our oceans must continue. Our customers wear our clothes with pride, and if it means we sell less, because we support activism and conservationist attitudes, well that’s OK too!